Statement events logo design
Commissioned Graphic Design Work, 2020
Logo designed with Adobe Illustrator, Business Card Mockup in Adobe Photoshop.
See below for additional info about process and Statement Events company.
Clients were launching an event planning company that will specialize in the niche of Penn State events catered to Penn State alumni.
Events will include reunions, anniversaries, weddings, graduations, etc. Clients want to "bring a touch of Penn State pride into events, while
also maintaining a classy event company"
Clients wanted to incorporate navy blue and white into the design,
in order for it to appeal to their target audience of people
connected to Penn State. At the same time, they wanted to maintain that the logo look sleek, professional,
and mostly typographical.
Clients also requested that the word "state" be emphasized
in some way to show their connection to the institution.
The Design Solution.
The selected serif font is professional and formal, which will help them to reach their upscale target audience. The loosely spaced sans-serif font it is paired with adds interest and modernity.
The variation in sizing helps to emphasize the word "state" while maintaining balance in the design.
The line dividing "state" and "ment" helps to add interest
and uniquity, while connecting it with the
word "events" helps the company to appear
accessible and grounded.