Aesculus Group Logo & Business Card

Commissioned Graphic Design Work, 2020

Logo designed with Adobe Illustrator, Business Card Mockup in Adobe Photoshop. 

See below for additional process info.

The problem.

Client was launching a company focused on e-commerce and supply chain management, and looking for a simple and professional logo.


The company's goal is to "help bridge the gap from the point-of-sale on the clients web-facing storefront to the actual execution of the final-mile delivery to the consumer".

Client wanted to incorporate a bright red color and black into the design.

The Design Solution.

The logo is simple and unique, while the conjoined characters embody the company's ideal of "bridging the gap between the consumer and the storefront. 

Business card design is minimal and professional, while showing personality and connectedness.